Stashed

For the Stashed store in San Francisco, which showcases multiple brands under one roof, West of West designed a retail space that mimics the sense of discovery that takes place while walking through the city.

Three distinct galleries of different shapes and sizes are embedded within layered screens of custom folded perforated steel designed specifically for the space, creating ever-changing experiences of texture and light. Three different finishes for the metal - raw, black, and weathered - define diverse spaces for highlighting each brand’s identity, while translucence between spaces retains a sense of blurred boundaries.

West of West also sought to incorporate the industrial legacy of the store’s Dogpatch location through an elevated use of the raw materials that define its history, as well as an updated interpretation of the visual language of industry. The central displays found in each gallery are refined groupings that reference piles of stacked wood. West of West also took a similarly minimal approach to technology through invisible LED displays that are integrated into the wood displays in each gallery and become activated once a customer approaches and interacts with the product.

The history of the city and the excitement of the present moment is recreated at a smaller scale through Stashed, shrinking the urban experience into a compact interior that is defined by transparency, materiality, scale, and contrast. Stashed embodies a contemporary and abstracted interpretation of urban exploration. By transforming raw materials into new textures, we are able to blur the line between different spaces and environments to create discovery and excitement.