Uppababy

UPPAbaby Santa Monica is a workshop, a brand story, and a family room for the luxury stroller brand.

The store, located in a strange L-shaped space on a busy shopping street, contains a long, curved wall inspired by the industrial design of the brand’s products. The wall splits the store in two diagonally, and is visible from every space. Displays, countertops, service desks, the restroom, storage, and the family room are all inside of, behind, or on top of this wall. The wall is constructed of white oak stained to a gray-brown and topped with stitched leather countertops (from the stroller’s handles), and niches are made of aluminum (from the stroller’s frame).