West of West®
An Architecture & Design Studio


Interactive Installation at Stashed

"Ideum worked with design firm West of West to create an innovative and engaging display system for Stashed, a newly-opened shoe and clothing store in San Francisco’s Dogpatch neighborhood. Stashed’s owners sought a unique and interactive way to share the stories behind their products with customers. Ideum worked with Stashed to design LED panels hidden inside the store’s display furniture. When customers pick up shoes resting on a concealed panel, a scrolling message about the shoes’ design glows through the wooden veneer."

NewsClayton Taylor