West of West®
An Architecture & Design Studio

7FAM

7 For All Mankind


Location: Los Angeles, CA
Scale: 1,000 SF
Program: Retail
Status: Complete

 

We worked with 7 for all mankind to create their newest retail location in Los Angeles. They tasked us with finding innovative ways for their customers to interact and engage their extensive product line. Our solution divided the store into a large denim archive on one side and a movable display system on the other. 


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The movable display system encourages customers to rearrange the store while they browse. Each display is attached to a custom steel rack that rotates allowing new product display configurations. The denim archive is a visual taxonomy of all the types of denim that 7FAM creates. By displaying all type, customers can experience the extensive denim collection. We paired this area with a green marble table that support the interaction of product, brand ambassador and customer. 


 

The movable display system encourages customers to rearrange the store while they browse. Each display is attached to a custom steel rack that rotates allowing new product display configurations. The denim archive is a visual taxonomy of all the types of denim that 7FAM creates.


 
 

Project credits
Architect: West of West
Contractor:
Photographer: Scott Snyder